How can Australian films make money? Scrap the Australian Content Rules.


Australia Film

What’s the answer to Australian Film Producers when stacked against mega-budget international films and an audience with a hunger for spectacle matched only by a lack of time? Australian films’ share of the national box-office this year is falling to 2.07%, below 2013’s 3.5% and the 10-year average of 3.8%. Crap, in short. Further, very few people overseas want to watch our films either.

You can’t have “Australian Content” and true international appeal (with a few notable exceptions) because we are not (Gasp) the USA. Either you support the film industry full stop, or you insist on constraining the content and teams and damn it to being a hybrid, which is another way of saying crap.

The answer is to innovate distributions platforms, release Australian Filmmakers from the constraints of Significant Australian Content rules and thereby support a broad, dynamic and liberated industry that can work with whoever, whenever without constraints.

Jerome is the Founder of, a mobile app and website connected global 3-way marketplace connecting talent with the companies that need them intelligently. He is the Founder of the Jerome Rault media, A full service digital media agency based in Melbourne Australia. He holds a film degree from Bond University and produces film and other content from across the digital media spectrum.

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