What is (PPC) Pay Per Click Advertising and Management?
(PPC) Pay Per Click Advertising, when done correctly, delivers highly qualified sales leads directly to you for a fee. The most popular platform for PPC is Google Adwords.
(PPC) Pay Per Click Advertising is not the be all and end all though. In fact, (PPC) Pay Per Click Advertising needs to be part of your overall marketing strategy. Also, (PPC) Pay Per Click Advertising and Management typically includes paid search ads, display ads, advertising on videos (such as on YouTube) etc.
Furthermore, it usually includes PPC remarketing (where we target people who've visited your website already) and advertising on social media websites such as Facebook.
Minimise the costs...
PPC can be unnecessarily costly when not done correctly. At JRM we carefully monitor our clients (PPC) Pay Per Click Advertising accounts. Then, at regular intervals, we review your spend and the traffic coming through to see how it's converting into sales. Further, we spend a lot of time working on negative keywords to ensure that the traffic coming through to you, that you are paying for, reflects exactly the type of client you're targeting.
Ultimately, our success comes from the work we do around the campaigns, constantly monitoring and refining your PPC spend to maximise the return on your investment(ROI).
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